TITLE

IU Cancer Center riding high with Armstrong

AUTHOR(S)
Schoettle, Anthony
PUB. DATE
September 2000
SOURCE
Indianapolis Business Journal;09/25/2000, Vol. 21 Issue 28, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the promotion of the Indiana University Cancer Center by cyclist Lance Armstrong in Indianapolis, Indiana. Incorporation of the cyclist into the advertising campaign of the center; Use of billboards for the high profile advertising; Aim of the campaign to give hope to cancer patients.
ACCESSION #
3646982

 

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