IU Cancer Center riding high with Armstrong

Schoettle, Anthony
September 2000
Indianapolis Business Journal;09/25/2000, Vol. 21 Issue 28, p9
Focuses on the promotion of the Indiana University Cancer Center by cyclist Lance Armstrong in Indianapolis, Indiana. Incorporation of the cyclist into the advertising campaign of the center; Use of billboards for the high profile advertising; Aim of the campaign to give hope to cancer patients.


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