TITLE

New items spur growth of breakfast foods

AUTHOR(S)
Harrison, Dan
PUB. DATE
March 1998
SOURCE
Frozen Food Age;Mar1998, Vol. 46 Issue 8, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the gains in units and dollars scored by the frozen breakfast category. Decline of bagels; Gains of waffles; Details on Kellogg's Eggo brand; Objective of sample packs; Cross promotion of Eggo; Advice for retailers when it comes to kid-oriented breakfast products.
ACCESSION #
364598

Tags: FROZEN foods;  CEREALS, Prepared;  KELLOGG Co.;  PANCAKES, waffles, etc.;  BAGELS

 

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