New items spur growth of breakfast foods

Harrison, Dan
March 1998
Frozen Food Age;Mar1998, Vol. 46 Issue 8, p16
Trade Publication
Reports the gains in units and dollars scored by the frozen breakfast category. Decline of bagels; Gains of waffles; Details on Kellogg's Eggo brand; Objective of sample packs; Cross promotion of Eggo; Advice for retailers when it comes to kid-oriented breakfast products.


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