Strenk, T. H.
February 2009
FoodService Director;2/15/2009, Vol. 22 Issue 2, pFSB13
Trade Publication
The article focuses on the growing ready-to-drink (RTD) tea market. Consumers are looking for more than just thirst-quenchers as they shift away from carbonated soft drinks to beverages with perceived health benefits, according to research company Mintel. Bottled tea and coffee drink sales increased by 208 percent during 2002-2007, while RTD tea sales reached $380 million in 2006-2007 alone, Mintel notes. Tea also benefits from its mixability. For instance, it can be mixed with fruit juices such as the superfruits pomegranate and acai.


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