The transparent DSRs

February 2009
FoodService Director;2/15/2009, Vol. 22 Issue 2, pFSB12
Trade Publication
This article reports on the need for today's food service operators and distributors to build lasting and trusting relationships based on steering knowledge and transparency, according to Paul Desena, sales manager for Yancey's. He adds that distributor sales representatives (DSRs) search for solutions that are truly in the best interest of their customers when they act like restaurateurs. He also notes that attracting patrons should be a shared goal. A simple change or adjustment can help enhance a menu.


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