Lower Healthcare Costs

February 2009
FoodService Director;2/15/2009, Vol. 22 Issue 2, p10
Trade Publication
The article deals with the efforts of Lenny DeMartino, general manager at Highmark Blue Cross Blue Shield in Pittsburgh, Pennsylvania, promote or encourage healthy options in Highmark. A Highmark study published 2008 showed best practice evidence for the impact of Highmark's wellness program on healthcare costs. It highlighted a solid return on investment of $1.65 per every dollar spent. The biggest challenge posed by the program was having their guests buy-in to this culture change.


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