Navigating the Road

Chordas, Lori
February 2009
Best's Review;Feb2009, Vol. 109 Issue 10, p104
Trade Publication
The article reports on the move of Allstate Corp. in the U.S. to pilot a new program for drivers ages 50 and older to know whether performing video exercises on the computer would make for better drivers. The company hopes that the program would help demonstrate its commitment to increase driver safety and improve overall quality of life of customers. Aiming to be innovative, such move is a good approach to work with customers to provide them added benefits.


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