Reaching Out

February 2009
Best's Review;Feb2009, Vol. 109 Issue 10, p96
Trade Publication
The article focuses on the economic challenges facing the insurance industry and how technology can be used to negotiate these obstacles. To capture the flow of new types of interaction, insurers need to step it up a bit to be more avant-garde and be part of the social networking environment if they want to reach another type of audience and generate more business online. It is noted that the benefits of strict information management are huge, but so are the risks.


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