ABA Attributes Increased Store Sales To Book Sense Marketing Program

October 2000
Book Publishing Report;10/02/2000, Vol. 25 Issue 39, p4
Trade Publication
Reports on the positive impact of the American Booksellers Association's Book Sense marketing campaign on independent bookstore sales in the United States in the first half of 2000. Increase in sales and revenues; Launching of booksense.com; Increased attendance at fall trade shows.


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