TITLE

ABA Attributes Increased Store Sales To Book Sense Marketing Program

PUB. DATE
October 2000
SOURCE
Book Publishing Report;10/02/2000, Vol. 25 Issue 39, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the positive impact of the American Booksellers Association's Book Sense marketing campaign on independent bookstore sales in the United States in the first half of 2000. Increase in sales and revenues; Launching of booksense.com; Increased attendance at fall trade shows.
ACCESSION #
3642160

 

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