TITLE

'Idol' Scores, but Challenges Loom

AUTHOR(S)
Ibarra, Sergio
PUB. DATE
January 2009
SOURCE
Television Week;1/19/2009, Vol. 28 Issue 3, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the impact of the tweaks made to the format of the television show "American Idol" on the program's ratings. According to the article, the second week of its new season will determine whether the changes create lasting ratings momentum. Its January 13, 2009 debut drew an 11.7 rating/28 share in viewers 18-49 and drew 10.4 million viewers, according to numbers from Nielsen. In 2008, first- to secondweek ratings experienced dips. Among adults 18-49, the show saw week-to-week ratings declines of 15% on Tuesday and 14% on Wednesday.
ACCESSION #
36419305

 

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