What is your market IQ?

Weber, Rick
January 2009
Trailer / Body Builders;Jan2009, Vol. 50 Issue 3, p45
Trade Publication
The article focuses on acquiring the best market intelligence. It states that after defining the market share, one should know the market shares of the competitors. It is stated that data sources have to be identified, that indicators are needed for sales comparison purposes and that a graph should be made for sales updates. The listing and development of a file of all your competitors is also discussed.


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