TITLE

What is your market IQ?

AUTHOR(S)
Weber, Rick
PUB. DATE
January 2009
SOURCE
Trailer / Body Builders;Jan2009, Vol. 50 Issue 3, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on acquiring the best market intelligence. It states that after defining the market share, one should know the market shares of the competitors. It is stated that data sources have to be identified, that indicators are needed for sales comparison purposes and that a graph should be made for sales updates. The listing and development of a file of all your competitors is also discussed.
ACCESSION #
36412082

 

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