Industry Basics: R&D and marketing

February 2009
Pharmaceutical Representative;Feb2009, Vol. 39 Issue 2, p24
The article presents an overview of pharmaceutical research and development and the marketing process in the U.S. It highlights the clinical trial process, pharmacoeconomic studies, marketing life cycle, product promotion strategies as well as major pharmaceutical distribution channels. It reveals that pharmacoeconomic studies have become significant tools in development and marketing, while promotion strategies are available for marketing a pharmaceutical product.


Related Articles

  • Agenda.  // Medical Marketing & Media;Nov2009, Vol. 44 Issue 11, p6 

    The article presents updates related to drug marketing in the U.S. It cites "The Career & Salary Survey 2000" Premium Edition which offers insights on pharmaceutical marketing. It also highlights a guide for product developments across key therapeutic categoties. Furthermore, it states the...

  • A Typical Scenario: Critical Success Factors.  // Contract Pharma;Jun2013, Vol. 15 Issue 5, p102 

    The article focuses on the contract staffing model which illustrates the benefits and challenges of a pharmaceutical firms to attract more clients on-site staffing solutions in the U.S. It presents a study of a large biopharmaceutical company on its new product development strategy focusing on...

  • Chapter 2: The Industry.  // Careers in Pharmaceuticals;2008, p7 

    Chapter 2 of the book "Careers in Pharmaceuticals," by WetFeet Insider Guide is presented. It offers an overview of big pharmaceutical (big pharma) companies in relation to drug development, plant- and chemical-based compounds used in the medications, strategic planning on business in the U.S....

  • Preparing for Healthcare Supply Chain Transformation.  // Pharmaceutical Executive;Nov2013, Vol. 33 Issue 11, p40 

    The article offers information on the sixth annual UPS Pain in the (Supply) Chain survey which shows emerging evidence of a coming shift in the healthcare supply chain. It further discusses three growth strategies for health care executives including technology investment, global market...

  • Current Challenges With Supply-Chain Integrity and the Threat to the Quality of Marketed Drugs. Paxton, M. // Clinical Pharmacology & Therapeutics;Feb2011, Vol. 89 Issue 2, p316 

    Counterfeits, illegal diversion, cargo thefts, and substandard drugs infiltrate pharmaceutical supply chains. This has been prevalent on a global basis but is now a growing problem in the United States. Manufacturers play a pivotal role in addressing this issue. However, while they are already...

  • Project Management in a Software Product Line Organization. Clements, Paul C.; Jones, Lawrence G.; Northrop, Linda M.; McGregor, John D. // IEEE Software;Sep/Oct2005, Vol. 22 Issue 5, p54 

    This article presents information related to project management in a software product line organization. Software product line organizations have unique practices and project definitions. Many software product line organizations manage the activities that create and evolve core assets separately...

  • Pain points in the supply chain. Tierney, Stephen // Supply Chain Europe;Apr2004, Vol. 13 Issue 3, p27 

    Reveals that launching new products and services and entering new markets are the key to sales and profitability growth. Results of the supply chain survey conducted by IBM Global Services; Most important aspect of logistics operations; Benefits of and privacy concerns over radio frequency...

  • Ethics and Compliance in Sales and Marketing.  // Pharmaceutical Representative;Sep2010, Vol. 40 Issue 9, p24 

    The article discusses ethics and compliance as it applies to sales and marketing in biopharmaceutical industries in the U.S. It notes that ethics and compliance issues significantly affect several activities such as pricing decisions in pharmaceutical sales and marketing. Key aspects of the...

  • 'Claim to Fame'. Rakow, Bob // Food & Drink;Fall2015, p90 

    The article features Herr Foods, a leader in the snack food industry and is known for its flavored potato chips. Lino Santinelli, director of transportation and logistics at Herr Foods, discusses the role of flavored chips in the success of the company and how they came up with new and...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics