TITLE

Hardee's serves up four finalists

AUTHOR(S)
MacArthur, Kate; Linnett, Richard
PUB. DATE
October 2000
SOURCE
Advertising Age;10/9/2000, Vol. 71 Issue 42, p98
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Hardee's Food Systems has selected a list of four finalists for its United States advertising account as of October 2000. Comments of Hardee's chief marketing officer Brad Haley; When the ad campaigns are expected to break; History of past ad campaigns and who handled them.
ACCESSION #
3640562

 

Related Articles

  • Hardee's. MacArthur, Kate // Advertising Age;11/1/2004, Vol. 75 Issue 44, pS-18 

    Reports on the business growth posted by burger chain Hardee's as of November 2004. Brand management initiatives implemented by the chain; Amount spent by the chain for its advertising campaigns; Taste and quality ratings garnered by the chain; Percentage of increase in comparable sales.

  • HARDEE'S. Warshaw, Hope S. // Diabetes Forecast;Feb2003, Vol. 56 Issue 2, p42 

    Focuses on food available at Hardee's restaurant chains in the U.S. Place of opening of first Hardee's restaurant; Founders of the restaurant; Menu featured in its first company-owned restaurant; Hardee's web site that provides its nutrition information; Points to keep in mind while ordering...

  • Hardee's to mimic Carl's $3.95 '$6 burger' promo.  // Nation's Restaurant News;11/19/2001, Vol. 35 Issue 47, p64 

    Reports the advertising campaign for the six dollar burger of Hardee's restaurant.

  • Hardee's: Thickburger ads help chain beef up same-store sales. Cebrzynski, Gregg // Nation's Restaurant News;8/4/2003, Vol. 37 Issue 31, p14 

    Reports on the benefits of the thickburger advertising campaign of Hardee's Food Systems Inc. in Saint Louis, Missouri. Role of Mendelsohn/Zien in creating the advertisement; Description of the advertisement; Growth in the sales of the firm.

  • Hardee's debuts $100 mil in ads to rebuild brand. Kramer, Louise // Advertising Age;4/20/1998, Vol. 69 Issue 16, p3 

    Reports that in April 1998 Hardee's Food, the fourth-largest hamburger chain in the United States, launched a $500 million advertising campaign aimed at rebuilding its brand equity and reversing a continuing decline in sales. Decision to end the company's tradition of limited-time offers; Sales...

  • Hardee's rolls new '$6 burger' ads to 79 markets.  // Nation's Restaurant News;9/16/2002, Vol. 36 Issue 37, p78 

    Reports on the advertising campaign of 'Six Dollar Burger' from Hardee's Food Systems Inc. in Saint Louis, Missouri.

  • Hardee's TV spot for Philly Cheesesteak burger says a mouthful. Cebrzynski, Gregg // Nation's Restaurant News;6/5/2006, Vol. 40 Issue 23, p14 

    The article comments on chain restaurant operator Hardee Food Systems Inc.'s television advertisement in the U.S. The advertisement, which was created by Mendelsohn/Zien, shows the conversation of a cab driver and his friend about the Philly Cheesesteak Thickburger. The advertisement is notable...

  • Leap Shoots Star for Hardee's. Jensen, Trevor // Adweek Midwest Edition;02/01/99, Vol. 40 Issue 5, p2 

    Focuses on the advertising campaign for Hardee's restaurants in 1999 created by The Leap Partnership. Details on the campaign; Spending for the campaign.

  • When this campaign. Baar, Aaron // Adweek Eastern Edition;12/8/1997, Vol. 38 Issue 49, p42 

    Focuses on Clarity Coverdale Fury which makes an advertising campaign for Hardee's. Message depicted on Hardee's advertisement which distinguished it from McDonald's and Burger King.

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics