SAM Creates Sonic Brands

Harvey, Steve
January 2009
Pro Sound News;Jan2009, Vol. 31 Issue 1, p39
The article focuses on Stephen Arnold Music (SAM) and its creation of sonic branding. The company, a recipient of several awards such as Emmy, Addy and Promax Gold, specializes in custom news music and channel ID packages and creates sonic brand, such as audio logos, that are heard daily on televisions in over 100 million U.S. households. It also produces music for advertising, movie trailers, video games and other projects. One of its main focus is sonic branding which initially demonstrates its efficacy in radio jingles.


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