TITLE

SAM Creates Sonic Brands

AUTHOR(S)
Harvey, Steve
PUB. DATE
January 2009
SOURCE
Pro Sound News;Jan2009, Vol. 31 Issue 1, p39
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on Stephen Arnold Music (SAM) and its creation of sonic branding. The company, a recipient of several awards such as Emmy, Addy and Promax Gold, specializes in custom news music and channel ID packages and creates sonic brand, such as audio logos, that are heard daily on televisions in over 100 million U.S. households. It also produces music for advertising, movie trailers, video games and other projects. One of its main focus is sonic branding which initially demonstrates its efficacy in radio jingles.
ACCESSION #
36401259

 

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