Coke Zero share slides to lowest since

Thomas, Joe
January 2009
Marketing (00253650);1/21/2009, p3
Trade Publication
The article reports on the decreased market share of Coke Zero from Coca Cola Co. to its lowest level since December 2006 in Great Britain. It notes that the brand's share decline despite its multi-million-pound deals with the James Bond film and footballer Wayne Rooney. It notes that the company rolls a global advertising campaign last September to mark its Zero Zero 7 rebranding.

Tags: ADVERTISING -- Soft drinks;  MARKET share;  COCA-Cola Co.;  ADVERTISING campaigns;  BRANDING (Marketing)


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