Branded baubles to become history

Hutson, Stu
February 2009
Nature Medicine;Feb2009, Vol. 15 Issue 2, p122
Academic Journal
This article discusses the effect of the abolishment of the practice of pharmaceutical companies in providing doctors and clinics with free pens, stress balls, mugs and other items that have the pharmaceutical company's logo emblazoned on them. The intent of the action is to limit industry influence over doctors and clinics. Allan Coukell of the nonprofit Prescription Project believes that the effect will be negligible and that the companies will still give doctors expensive dinners and other perks.


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