TITLE

Changing flags

AUTHOR(S)
Walsh, John P.
PUB. DATE
October 2000
SOURCE
Hotel & Motel Management;10/02/2000, Vol. 215 Issue 17, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on reasons United States companies rebrand hotels. Aim to mirror modified markets; Offering of more services, space and amenities for guests; Local market repositioning; Raising the standard in order to be competitive in the marketplace; Improvement of the leasing contract.
ACCESSION #
3638570

 

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