Let it Snow!

Bouchard, Nancy Prichard
January 2009
SGB;Jan2009, Vol. 42 Issue 1, p72
Trade Publication
The article presents information on outwear clothing trends in the current period of financial crises. Kelly Davis, director of research for Snowsports Industry of America (SLA), said that the economy has an overall effect on snowsport sales, but the most potent variable is snow. Innovation is expected to drive sales, with companies jousting to invent new technology, improve comfort and produce higher performance.


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