TITLE

Let it Snow!

AUTHOR(S)
Bouchard, Nancy Prichard
PUB. DATE
January 2009
SOURCE
SGB;Jan2009, Vol. 42 Issue 1, p72
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on outwear clothing trends in the current period of financial crises. Kelly Davis, director of research for Snowsports Industry of America (SLA), said that the economy has an overall effect on snowsport sales, but the most potent variable is snow. Innovation is expected to drive sales, with companies jousting to invent new technology, improve comfort and produce higher performance.
ACCESSION #
36374248

 

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