Powering Up

Leand, Judy
January 2009
SGB;Jan2009, Vol. 42 Issue 1, p66
Trade Publication
The article presents information on the features of technical boots to be introduced in autumn 2009. It mentions that efforts are going on to create lighter products which are rich in performance features and have added significance in the present economic environment. According to Brian Hall, senior product manager at Vasque, good features and benefits-to-cost ratio will be important as consumers would be interested in stretching their dollars.


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