Active Pursuits

Bouchard, Nancy Prichard
January 2009
SGB;Jan2009, Vol. 42 Issue 1, p48
Trade Publication
The article reports on the sales performance of running and fitness apparel brands in the U.S. in 2009. It mentions that fitness and apparel manufacturers are tapping into consumers' desire to look good and feel good at affordable prices. Many companies have formulated strategic price structures for running and fitness categories to help retailers build customer loyalty. Information on general trends to be followed by manufacturers in 2009 is also provided.


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