TITLE

THE SLIPPERY SLOPE TO MASS

AUTHOR(S)
Lunan, Charlie; Ryan, Thomas J.
PUB. DATE
January 2009
SOURCE
SGB;Jan2009, Vol. 42 Issue 1, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the transformation of the sporting goods industry brought about by the expansion of branded sports products to mass channels. It mentions that availability of comparable branded products at lower prices in clubs and general stores is affecting many athletic specialty stores. It discusses the advantages and drawbacks of the mass expansion according to members of the SportsOneSource Network.
ACCESSION #
36374239

 

Related Articles

  • Brands maintaining value.  // Golf World;8/26/2005, Vol. 59 Issue 9, p2 

    Presents a chart depicting the prices of several sporting goods brands in the U.S. as of August 2005.

  • Top 4 slip, but still hold lead in sporting goods.  // Discount Store News;10/4/93, Vol. 32 Issue 19, p56 

    Ranks the top brands of sporting goods based on a survey of store managers in the United States for 1993. Ranking by region; Ranking by managers of Wal-Mart, Kmart and Target; Coleman; Wilson; Spalding; Zebco; Huffy; More.

  • Speedo Operates Undercover. Monget, Karyn // WWD: Women's Wear Daily;1/10/2005, Vol. 189 Issue 6, p8 

    Reports on the Axcelerate Engineered by Speedo underwear to be launched by Warnaco Group in March 2005. Background on research for the creation of the underwear brand; Estimated number of department and specialty stores where the brand would be distributed; Range of the wholesale prices of the...

  • Roittner im Ofenloch.  // Housewares;Sep2003 Supplement, p6 

    Provides information on a branded store Roittner Im Ofenloch, which deals in glass, porcelain, ceramics and kitchenware in Salzburg, Austria. Variety of brands available at the store; Information on the availability of occasional products at the store.

  • OAK BRANCHES OUT INTO MANHATTAN. Wilhelm, Maisie // DNR: Daily News Record;2/11/2008, Vol. 38 Issue 6, p45 

    The article reports that Brooklyn, New York City-based specialty store Oak has opened its third door in Bond Street, near the Bowery area, Manhattan, New York City. According to co-owner Jeff Madalena, the Manhattan space carries new lines such as Trasteverine and Lips Jeans, in addition to the...

  • Teen news.  // Global Cosmetic Industry;Sep2002, Vol. 170 Issue 9, p17 

    Focuses on the dissatisfaction of young female viewers on feminine television commercials in Australia. Theme of advertisements; Consideration of personal style and brand names in the selection of products; Preference of adults in shopping at specialty stores.

  • BY THE NUMBERS.  // American Snowmobiler;Nov2005, Vol. 20 Issue 2, p103 

    Presents the results of a survey conducted by "AmSnow" on snowmobiling. Most common snowmobile brand owned; Importance of price to snowmobile purchasing; Key features that are important when purchasing a product; Membership in a snowmobile club.

  • Emphasising price could undo all your hard work on branding. Ritson, Mark // Marketing (00253650);1/9/2003, p16 

    Focuses on effects of the price of companies products that the consumer pay on branding. Definitions of brands and commodities; Techniques by which commodity can be transferred to brand; Impact of companies brand promotions on its brand.

  • Is It Worth It?  // Scholastic Scope;1/30/2012, Vol. 60 Issue 8, p16 

    The article presents a debate on whether brand-name products are worth their hefty price.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics