TITLE

Under Armour Launches "ATHLETE'S RUN" CAMPAIGN

PUB. DATE
January 2009
SOURCE
SGB;Jan2009, Vol. 42 Issue 1, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of a footwear product by sports brand Under Armour Inc. and its TV commercial at a media event in New York City. It informs that a preview of the television campaign for the product called "Athlete's Run" was also shown at the event. The television spot will air on ESPN and ABC during college football bowl games, as well as CBS, MTV and the E! Network.
ACCESSION #
36374229

 

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