Under Armour Launches "ATHLETE'S RUN" CAMPAIGN

January 2009
SGB;Jan2009, Vol. 42 Issue 1, p17
Trade Publication
The article reports on the launch of a footwear product by sports brand Under Armour Inc. and its TV commercial at a media event in New York City. It informs that a preview of the television campaign for the product called "Athlete's Run" was also shown at the event. The television spot will air on ESPN and ABC during college football bowl games, as well as CBS, MTV and the E! Network.


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