TITLE

the sgb question

PUB. DATE
January 2009
SOURCE
SGB;Jan2009, Vol. 42 Issue 1, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the views of several executives on the sale of sporting goods brands through mass channels, and its impact on the sporting goods industry. According to Howard Hirschmann, President, Colman & Hirschmann, the process is unhealthy as customer's needs are not satisfied. Randy Ruch, chief executive officer of Schuylkill Valley Sports, comments that manufactureres irreparably damage their reputation with lower quality products for price points only.
ACCESSION #
36374226

 

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