the sgb question

January 2009
SGB;Jan2009, Vol. 42 Issue 1, p12
Trade Publication
The article presents the views of several executives on the sale of sporting goods brands through mass channels, and its impact on the sporting goods industry. According to Howard Hirschmann, President, Colman & Hirschmann, the process is unhealthy as customer's needs are not satisfied. Randy Ruch, chief executive officer of Schuylkill Valley Sports, comments that manufactureres irreparably damage their reputation with lower quality products for price points only.


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