TITLE

Simmons Analysis: Youngest Adults Buying Fewest Books

PUB. DATE
January 2009
SOURCE
Book Publishing Report;Jan2009, Vol. 34 Issue 1, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the Simmons Market Research Bureau Inc.'s National Consumer Survey in 2008 in the U.S. Between winter and spring 2008 studies, actual numbers of adults who admitted buying a book rose. Of the 24.3 million adults, about 11.5 million or 46 percent acquired a book during the 12-month period. It is also found the youngest group of adults is the least penetrated by the trade book industry.
ACCESSION #
36371227

 

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