Simmons Analysis: Youngest Adults Buying Fewest Books

January 2009
Book Publishing Report;Jan2009, Vol. 34 Issue 1, p9
Trade Publication
The article reports on the Simmons Market Research Bureau Inc.'s National Consumer Survey in 2008 in the U.S. Between winter and spring 2008 studies, actual numbers of adults who admitted buying a book rose. Of the 24.3 million adults, about 11.5 million or 46 percent acquired a book during the 12-month period. It is also found the youngest group of adults is the least penetrated by the trade book industry.


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