Goodyear treads lightly in effort to gain Firestone business

Dodosh, Mark
September 2000
Automotive News;9/18/2000, Vol. 75 Issue 5894, p45
Trade Publication
Reports the impact of the Firestone tire recall incident on the marketing strategies of competitor Goodyear Tire & Rubber Co. in the United States. Letter regarding the tire recall incident at the Goodyear Web site; Additions and changes in television advertising; Implications for helping the public build good will amid the tire recall crisis.


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