TITLE

Goodyear treads lightly in effort to gain Firestone business

AUTHOR(S)
Dodosh, Mark
PUB. DATE
September 2000
SOURCE
Automotive News;9/18/2000, Vol. 75 Issue 5894, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the impact of the Firestone tire recall incident on the marketing strategies of competitor Goodyear Tire & Rubber Co. in the United States. Letter regarding the tire recall incident at the Goodyear Web site; Additions and changes in television advertising; Implications for helping the public build good will amid the tire recall crisis.
ACCESSION #
3636899

 

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