TITLE

Dodge turns 'cool' in ads

AUTHOR(S)
Cantwell, Julie
PUB. DATE
September 2000
SOURCE
Automotive News;9/18/2000, Vol. 75 Issue 5894, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the advertising campaign for Dodge automobiles in the United States. Strategies employed by BBDO Detroit advertising agency in the Neon automobile commercials; Information on the tag line for the Dodge Stratus advertisement; Accounts of the 2001-model advertising of the Grand Caravan automobile.
ACCESSION #
3636881

 

Related Articles

  • Dodge Rocks, Rolls. Irwin, Tanya // Adweek Midwest Edition;5/20/2002, Vol. 43 Issue 21, p6 

    Reports on the employment of the rock band Aerosmith for the promotional campaign of Chrysler Group's Dodge brand. Description of the campaign; Creator of the advertisement; Worth of the advertising budget for Dodge in a year.

  • It's a Tailgating Party.  // CREATIVITY;Oct2007, Vol. 15 Issue 10, p16 

    The article focuses on the advertisement of the Dodge automobile. It mentions that the automobile featured in the top position in the muscle car madness. The advertisement campaign as mentioned features the automobile cruising through the areas of Detroit, Michigan. The advertisement has been...

  • Dodge says Magnum is a truck. Connelly, Mary // Automotive News;11/10/2003, Vol. 78 Issue 6066, p3 

    Dodge will classify the 2005 Magnum wagon as a light truck for corporate average fuel economy purposes, says Craig Love, Chrysler group vice president of the premium and activity vehicle product team. The company also said at a press event on Friday, November 7, that the 2005 Chrysler 300 will...

  • Dodge adds cars to fusillade of ads in 2000 campaign. Guilford, Dave // Advertising Age;10/4/1999, Vol. 70 Issue 41, p30 

    This article reports on the second phase of the campaign of DaimlerChrysler's Dodge automobile division which launched 25 TV commercials, as of October 1999. The new advertisements follow seven teaser-type spots that began running in August 1999. The model-year campaign will have a total of 54...

  • Less sleaze, please.  // Automotive News;12/8/2003, Vol. 78 Issue 6070, p12 

    It's time for Dodge to drop its prepubescent marketing. It was in bad taste when Dodge began using a commercial that features two men at urinals using double-entendre about size to pitch the Dodge Durango. In November, Chrysler group marketing honcho Joe Eberhardt said Dodge must temper its...

  • Chrysler superstores ignite dealer debate. Strong, Michael // Crain's Detroit Business;5/24/2004, Vol. 20 Issue 21, p1 

    If bigger is better, then Bill Golling is shooting for the best with his new DaimlerChrysler AG dealership in Bloomfield Township. The $1 billion plan calls for 500 Chrysler, Jeep and Dodge dealers to invest an average of $2 million each to renovate existing showrooms or build new dealerships...

  • LaSorda snipes at Chrysler ads. Wernle, Bradford // Automotive News;12/11/2006, Vol. 81 Issue 6233, p3 

    The article reports that DaimlerChrysler AG's CEO Tom LaSorda said late last week that he is unhappy with some of the advertising created by the automaker's advertising agency BBDO Detroit Inc. LaSorda cited a television commercial that depicts a stalled car getting a jump from a Dodge Nitro....

  • Be careful what you ask for.  // Automotive News;7/25/2005, Vol. 79 Issue 6158, p46 

    This article focuses on an online industrial survey conducted by Advertising Age to determine whether consumers could indeed find a better vehicle than a Chrysler, Dodge or Jeep. 80 percent of the respondents replied positively. But the 1,097 adults surveyed also indicated that the...

  • Dodge thinks stand-up will help Caliber stand out. Lafayette, Jon // Automotive News;5/15/2006, Vol. 80 Issue 6202, p24F 

    This article reports that Dodge is promoting its new Caliber hatchback with original programs on the Comedy Central cable TV network. The segments appear during the "Friday Night Stand-Up" show, hosted by comedian Greg Giraldo. They highlight features of the Caliber that might appeal to the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics