Dodge turns 'cool' in ads

Cantwell, Julie
September 2000
Automotive News;9/18/2000, Vol. 75 Issue 5894, p16
Trade Publication
Reports the advertising campaign for Dodge automobiles in the United States. Strategies employed by BBDO Detroit advertising agency in the Neon automobile commercials; Information on the tag line for the Dodge Stratus advertisement; Accounts of the 2001-model advertising of the Grand Caravan automobile.


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