TITLE

GM should put first things first

AUTHOR(S)
Cantwell, Julie
PUB. DATE
September 2000
SOURCE
Automotive News;9/18/2000, Vol. 75 Issue 5894, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the sponsorship of General Motors of the United States Olympics team to advertise its automobiles. Division of the Olympic advertising of the company; Creation of a disconnection between Olympic athletes and middle-of-the-road GM cars in the advertising campaign; Similarity with the advertising campaign of Buick.
ACCESSION #
3636879

 

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