GM should put first things first

Cantwell, Julie
September 2000
Automotive News;9/18/2000, Vol. 75 Issue 5894, p16
Trade Publication
Comments on the sponsorship of General Motors of the United States Olympics team to advertise its automobiles. Division of the Olympic advertising of the company; Creation of a disconnection between Olympic athletes and middle-of-the-road GM cars in the advertising campaign; Similarity with the advertising campaign of Buick.


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