TITLE

Aztek seeks starring role on 'Survivor'

AUTHOR(S)

Miller, Joe

PUB. DATE

September 2000

SOURCE

Automotive News;9/18/2000, Vol. 75 Issue 5894, p6

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Reports the television exposure of the Pontiac Aztek sport utility vehicle by General Motors in the 'Survivor' show in the United States. Negotiations to make Aztec the official vehicle of the 'Survivor II' sequel; Use of the show to reach unconventional consumers; Impact of the appearance on the vehicle's popularity.

ACCESSION #

3636868

Tags: SPORT utility vehicles;  AZTEK sport utility vehicle

 

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