TITLE

Aztek seeks starring role on 'Survivor'

AUTHOR(S)
Miller, Joe
PUB. DATE
September 2000
SOURCE
Automotive News;9/18/2000, Vol. 75 Issue 5894, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the television exposure of the Pontiac Aztek sport utility vehicle by General Motors in the 'Survivor' show in the United States. Negotiations to make Aztec the official vehicle of the 'Survivor II' sequel; Use of the show to reach unconventional consumers; Impact of the appearance on the vehicle's popularity.
ACCESSION #
3636868

 

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