TITLE

DCX bets on Plymouth fans

AUTHOR(S)
Carney, Susan
PUB. DATE
September 2000
SOURCE
Automotive News;9/18/2000, Vol. 75 Issue 5894, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the optimism of automobile company DaimlerChrysler toward consumer response to its plans of dropping the Plymouth brand in the United States. Implications of the decreasing sales of the minivans for the company's plans; Reasons for dropping the Plymouth brand; Need for Chrysler to convince Plymouth owners to support other brands.
ACCESSION #
3636861

 

Related Articles

  • The market. Martin, Keith // AutoWeek;02/21/2000, Vol. 50 Issue 9, p44 

    Features the 1969 Plymouth Hemi Road Runner automobile. Car features; Specifications; Sticker price.

  • Dealers: Plymouth's demise is no surprise. Kisiel, Ralph // Automotive News;11/8/1999, Vol. 74 Issue 5847, p8 

    Reports on DaimlerChrysler's plan to terminate its Plymouth vehicle brand. Company's strategy for ending the brand; Company's plan to expand its Chrysler brands.

  • 1970 Plymouth GTX. Matras, John // AutoWeek;10/19/98, Vol. 48 Issue 43, p28 

    Features the 1970 Plymouth GTX automobile. Use of a 440 Super Commando V8; Carburetors; Engine features; Standard three-speed Torqueflite; Optional four-speed manual; Steering wheel; Body design; Air conditioner. INSET: The market (car auction at Carmel, California), by Keith Martin..

  • Leschke favors consistency in design. Wright, Chris // Automotive News Europe;7/2/2001, Vol. 6 Issue 14, p12 

    Discusses the importance of maintaining automobile brand designs. Comment from Harald Leschke, director of advance design at DaimlerChrysler AG; Factors to consider in designing cars.

  • Over 50: Imports' coup is near. Truett, Richard; Wernle, Bradford; LaReau, Jamie // Automotive News;7/9/2007, Vol. 81 Issue 6263, p1 

    The article informs that domestic brands of automobile in Detroit, Michigan, will sink below 50 percent in coming months. In June 2007, General Motors Corp., Ford Motor Co. and DaimlerChrysler AG clung to just 50.2 percent of the new-vehicle market. Meanwhile, Japanese automobile companies' sale...

  • Agencies on alert as Smart calls review of £2m creative. Sweney, Mark // Campaign;5/2/2003, Issue 18, p7 

    Automobile manufacturer DaimlerChrysler AG-owned car brand Smart Corp. is reviewing its £two million creative advertising account, held by advertising agency Maher Bird Associates (MBA). It is understood the company has contacted around eight agencies to pitch for the business. MBA, which has...

  • Lifestyle brands get smarter. Mortimer, Ruth // Brand Strategy;Jul2002, Issue 161, p26 

    Looks at the Smart car brand of Daimler-Chrysler. Creation of customer loyalty initiatives; Determination of whether the company can create an identity that is bigger than the car itself; Revenue stream for the brand through the SmartCollection accessories line; Aspects of Smart as a lifestyle...

  • Whither Plymouth?  // AutoWeek;10/19/98, Vol. 48 Issue 43, p8 

    Reports on developments concerning Plymouth. Chrysler's reduction of Plymouth's advertising budget; Availability of Plymouth's medium-priced cars and trucks; Distinct features of Plymouth Voyager with the Dodge Caravan and between Dodge and the Neon; Product development plans of Chrysler.

  • Purple Plymouth Prowlers Passe. Martin, Norman // Automotive Industries;Aug99, Vol. 179 Issue 8, p10 

    Reveals that purple Plymouth Prowler automobile from DaimlerChrysler has a strong sale. Second highest selling color.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics