DCX bets on Plymouth fans

Carney, Susan
September 2000
Automotive News;9/18/2000, Vol. 75 Issue 5894, p3
Trade Publication
Reports the optimism of automobile company DaimlerChrysler toward consumer response to its plans of dropping the Plymouth brand in the United States. Implications of the decreasing sales of the minivans for the company's plans; Reasons for dropping the Plymouth brand; Need for Chrysler to convince Plymouth owners to support other brands.


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