TITLE

Pearson Realigns Several Imprints, Creates The Addison Wesley Higher Education Group

PUB. DATE
September 2000
SOURCE
Educational Marketer;09/18/2000, Vol. 31 Issue 27, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Details the efforts of Pearson Education company to increase its sales efficiency and brand recognition in the higher education imprints market.
ACCESSION #
3635901

 

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