TITLE

Arista Rolls Out DVD Singles Line

AUTHOR(S)
Christman, Ed
PUB. DATE
October 2000
SOURCE
Billboard;10/14/2000, Vol. 112 Issue 42, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the November 2000 introduction of the Arista Signature Artists Program Presents Digital Value Discs (ASAP DVD) marketing strategy for digital video disc (DVD) singles. Concerns of retailers regarding the pricing and merchandising of the discs; Artists featured in the promotion, including Whitney Houston, Toni Braxton and Usher; Opinion of Jordan Katz of Arista Records that music is the fastest growing area for the DVD format.
ACCESSION #
3635087

 

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