ESPN Launches Latest Football 'Blitz'

Forkan, Jim
October 2000
Multichannel News;10/02/2000, Vol. 21 Issue 40, p6
Reports that United States-based cable television network ESPN has launched its year 2000 ESPN Football Blitz marketing promotion for the National Football League as of October 2, 2000. Details of the marketing campaign; Prizes at stake during the campaign.


Related Articles

  • Gridiron rivalries rate. McAdams // Broadcasting & Cable;01/03/2000, Vol. 130 Issue 1, p34 

    Focuses on the leadership of National Football League (NFL) broadcasts by ESPN in the viewer share among cable television operators in the United States in 1999. Total amount of revenues by ESPN; Comparison with wrestling programs and other broadcasts in the same time slot.

  • Cable operators blast ESPN for NFL megabid. Higgins, John M. // Broadcasting & Cable;01/19/98, Vol. 128 Issue 3, p10 

    Reports that cable operators in the United States have criticized ESPN's $4.8 billion bid for cable rights to the National Football League's television package. Impact the bid has on cable prices; Views of cable operators.

  • NFL Kicks ESPN to Top Spot. Romano, Allison // Broadcasting & Cable;12/2/2002, Vol. 132 Issue 49, p3 

    Focuses on ratings received by various cable television networks during the year 2002. Contribution the National Football League in making the sports channel of ESPN Inc. the top scorer; Respective positions of different programs during November 2002; Response received by various cable network...

  • Networks target N.Y. commuters.  // Multichannel News;09/20/99, Vol. 20 Issue 39, p68 

    Reports on the marketing campaigns of cable television networks ESPN and The History Channel at the Grand Central Terminal in New York City.

  • ESPN treats promos as programming. Friedman, Wayne // Advertising Age;11/13/2000, Vol. 71 Issue 47, p8 

    The article reports on the marketing techniques of U.S. cable television company ESPN Inc. The network is treating its promotions as upcoming programming that can be pre-viewed on its Web site. The company offers sneak peeks of its latest commercials by offering them as content on the ESPN.com...

  • Football ratings down. Katz, Michael // Broadcasting & Cable;02/03/97, Vol. 127 Issue 5, p67 

    Reports on a decline in the football ratings experienced by cable networks ESPN and Turner Network Television. Effect on their negotiations with advertisers for the 1997-98 National Football League season; Prospects for both cable networks.

  • ESPN nixes fee hike despite NFL costs. Dempsey, John // Variety;4/25/94, Vol. 354 Issue 12, p24 

    Reports on the decision of ESPN not to raise its monthly per-subscriber license fees to cable operators. Increase in the company's contract with the National Football League; Incorporation of the surcharge into the standard contract the network draws up with each cable system.

  • ESPN in the cross hairs. Larson, Megan // Adweek Eastern Edition;6/11/2001, Vol. 42 Issue 24, pSR22 

    Presents the importance of the enthusiasts on the success of Entertainment & Sports Programming Network (ESPN) in the United States. Creation of an inclusive environment for the viewers; Recognition of the ESPN brand name worldwide; Competitors of ESPN.

  • Faith no more. McCallum, Jack; O'Brien, Richard // Sports Illustrated;6/17/96, Vol. 84 Issue 24, p32 

    Looks at the notice that appeared on monthly bills sent to TCI of Illinois cable-TV subscribers regarding the move of ESPN2 to Channel 60, replacing the Faith and Values Channel.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics