TITLE

Olympic Ratings Keep Slipping

AUTHOR(S)
Donohue, Steve
PUB. DATE
October 2000
SOURCE
Multichannel News;10/02/2000, Vol. 21 Issue 40, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the decline in ratings performance of United States-based television network National Broadcasting Co. Inc.'s coverage of the 2000 Olympic Games in Sydney, New South Wales, as of October 2, 2000. Comparison with the network's coverage of the 1996 Olympic Games in Atlanta, Georgia.
ACCESSION #
3633637

 

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