TITLE

Barbie Invites Girls To Dot-Com Party

AUTHOR(S)
Guglielmo, Connie
PUB. DATE
October 2000
SOURCE
Inter@ctive Week;10/02/2000, Vol. 7 Issue 40, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides information on the decision of Mattel company to update its Barbie.com Web site. Reasons for the renovation; Target audience and features of the site; How the company studied the mindset of its audience.
ACCESSION #
3633175

 

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