Keep Clients in Difficult Times Ho w to recession-proof your practice

Freedman, Marc S.
January 2009
Journal of Financial Planning;Jan/Feb2009 Practice Management, p10
Academic Journal
The article presents advice on how financial planners can retain client during difficult economic times. When building a practice, planners should be selective in choosing clients consistent with their own values and beliefs. First impressions are crucial. Planners and their offices should be neat and clean, and prospective clients should receive an introductory kit about the firm. Efforts must be made to thoroughly understand clients on both personal and professional levels, with a particular emphasis on factors affecting a client's cash flow and tax planning.


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