Your Job Under Scrutiny: How to Handle It

January 2009
Financial & Insurance Meetings;Jan/Feb2009, Vol. 45 Issue 1, p16
Trade Publication
The article focuses on the approaches that can be taken by meeting planners to survive amidst the financial turmoil. It cites the importance of recognizing strategic role and value proposition to planners. It details the challenges facing planners in finding their value by doing fewer logistical tasks and more strategic thinking. The advantages of developing a business plan is also discussed.


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