Life's Better At the High End

Schoenberger, Chana R.
January 2009
Forbes Asia;1/12/2009, Vol. 5 Issue 1, p46
The article reports on the efforts of Yong Nam, chief executive officer at LG Electronics, to turn a mass-market manufacturer into a high-end brand. It highlights the first product introduced by Nam, such as the Prada phone, which sold a million units and boasted the first touchscreen. He reveals that the company will make premium products in all its markets to motivate employees as well as create a business-sales units to target business customers. INSET: CHILD OF THE CHAEBOL.


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