Dr. Fresh acquires trio of brands

January 2009
Proofs;Jan2009, Vol. 92 Issue 1, p69
Trade Publication
The article reports that the Binaca Tek and Dentex brands of breath sprays and the oral care products of Ascendia Brands have been purchased by Dr. Fresh Inc. It is stated that Dr. Fresh has begun marketing and distributing the brands and is developing programs for the Dentex brand. Dr. Fresh Inc. vice president of sales and marketing Daniel Enriquez says that Binaca will accelerate their expansion into the breath care market.


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