Communicate better…sell more

Levin, Roger P.
January 2009
Proofs;Jan2009, Vol. 92 Issue 1, p62
Trade Publication
The article discusses how better communication can enable a salesperson to sell more. It is stated that the formula for superior communication includes people being attracted to positive and enthusiastic people and people tending to order more sales when they trust the sales representative. It is asserted that the use of benefit statements can be an effective communication tool. The author shares that verbal skills and effective communication can increase overall customer satisfaction.


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