TITLE

TAKING ON PROCTER & GAMBLE

AUTHOR(S)
Osborne, D. M.
PUB. DATE
October 2000
SOURCE
Inc.;Oct2000, Vol. 22 Issue 14, p66
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Features Amilya Antonetti, chief executive officer of SoapWorks, a soap and detergent maker. Revenues in 1999; Factors that contributed to the success of the company; Motivation for starting the company; Company's budget for advertising; Problems faced by the company.
ACCESSION #
3624259

 

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