January 2009
Las Vegas Business Press (10712186);1/19/2009, Vol. 26 Issue 3, p20
The article looks at measures taken by Astoria Homes in response to the U.S. real estate crisis as of January 2009. The headquarters lobby office of the company will close entirely on Fridays instead of staying open for half-days, to reduce the number of hours remaining staff members work by 10 percent. According to Astoria president Tom McCormick, being different as a design strategy will persuade more homebuyers. The company has relied on at least some buyers shifting to more neighborhood oriented homes by shrinking backyards and adding small parks.


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