TITLE

The Impact of Firms' Expert Orientation on the Export Performance of High-Tech Small and Medium-Sized Enterprises

AUTHOR(S)
Francis, June; Collins-Dodd, Colleen
PUB. DATE
September 2000
SOURCE
Journal of International Marketing;2000, Vol. 8 Issue 3, p84
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The authors provide empirical support for the importance of a proactive export orientation in driving export success in the uncertain high-tech environment. Regression analysis demonstrates that proactive and conservative export strategies and motivations produce opposite effects on multiple measures of export performance for these small and medium-sized Canadian high-tech firms in the information technology and telecommunications sector.
ACCESSION #
3622833

 

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