TITLE

Entering A New Advertising Era

AUTHOR(S)
Mears, Jennifer
PUB. DATE
September 2000
SOURCE
Wireless Week;09/25/2000, Vol. 6 Issue 39, p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaigns of wireless telecommunication companies. Overview of the concept of lifestyle advertising; Significance of popular culture in advertising; Expenditures of telecommunication companies in advertising campaigns. INSET: Pumping Wireless Data.
ACCESSION #
3620411

 

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