Sigue La Voz Del Mercado

October 2008
Entrepreneur Mexico;oct2008, Vol. 16 Issue 10, p84
No abstract available.


Related Articles

  • The role of affect and cognition in consumer evaluations of corporate visual identity: Perspectives from the United States and Korea. Jong Woo Jun; Chang-Hoan Cho; Hyuck Joon Kwon // Journal of Brand Management;Jun2008, Vol. 15 Issue 6, p382 

    This study investigates the role of affect and cognition in shaping international consumers� attitudes toward the corporate identity (CI) logo. The findings suggest that both the affective and cognitive components of corporate visual identity (CVI) exert significant influences on consumer...

  • How the American dream became a global nightmare33. Devaney, Polly // Marketing Week;6/3/2004, Vol. 27 Issue 23, p32 

    Discusses the all-time low perceptions of U.S. brands outside North America and the challenge of regaining the world's consumer trust. Data issued by global market research organization NOP World; Brands that have suffered a decline in popularity and international consumer trust; Impact of U.S....

  • Keep it simple (but not stupid). Handley, Ann // Entrepreneur;Jan2013, Vol. 41 Issue 1, p60 

    The article offers advice for business owners on how they can explain, market, and demystify their products to consumers. Topics include how to simplify complex products or services, understanding the key buyer profiles, and anticipating the needs of the customer. It also recommends marketing...

  • Consumer Perception of Product Quality and the Country-of-Origin Effect. Elliott, Gregory R.; Cameron, Ross C. // Journal of International Marketing;1994, Vol. 2 Issue 2, p49 

    Consumer attitudes to local and foreign products and the likely "country-of-origin" effect in "Buy Local" and "Made In..." campaigns are surveyed. First, the importance of country of origin in relation to other product attributes is considered. Second, country of origin is assessed as a...

  • Marketers boxed in by consumer channel preferences.  // Data Strategy;Mar2010, Vol. 7 Issue 3, p12 

    The article reports on the findings of the yearly fast.Map/DMA Marketing-GAP Tracker survey which asks consumers about their likes and dislikes when it comes to marketers making contact.

  • The Roles of Need for Cognition and Information Quantity on Consumer Judgments of Products with Conflicting Attributes: An Experimental Study. Chien-Huang Lin; Pei-Hsun Wu // International Journal of Management;Dec2006, Vol. 23 Issue 4, p808 

    The attitude of consumers towards products and services often requires them to make judgments about conflicting attributes—some positive and some negative—in the view of the consumer. Whereas there is some evidence that such conflicts tend to lead to neutral attitudes toward the...

  • Using the Recovery Knowledge Inventory (RKI) to Assess the Effectiveness of a Consumer-Led Recovery Training Program for Service Providers. Meehan, Thomas; Glover, Helen // Psychiatric Rehabilitation Journal;Winter2009, Vol. 32 Issue 3, p223 

    Objective: This Australian study was designed to assess the effectiveness of a consumer-led recovery training program. Methods: A non-equivalent control group study design was used to assess changes in recovery knowledge and attitudes pre-training, immediately post-training, and at 6 months...

  • WHY WAL-MART CAN'T FIND HAPPINESS IN JAPAN. Holstein, William J. // Fortune;8/6/2007, Vol. 156 Issue 3, p73 

    The article discusses the problems encountered by Wal-Mart's Seiyu Superstore in Tokyo, Japan. The store's troubles are linked to Japanese consumer culture, where people are willing to pay top prices for high-quality goods. The distrust of Japanese employees towards foreign management is...

  • Por Qué te Conviene Agudizar tus Oídos. Ilse Maubert, Daniela Clavijo E. // Entrepreneur Mexico;mar2008, Vol. 16 Issue 3, p80 

    No abstract available.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics