TBWA's rebrand will only confuse more
Tags: TBWA Worldwide Inc.; ADVERTISING agencies
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- TBWA ad agency opens in San Juan. DfAZ, MARIO BELAVAL // Caribbean Business;5/12/2011, Vol. 39 Issue 18, p6
The article reports that the advertising company TBWA Worldwide Inc. will open a new agency in Puerto Rico.
- Think Different. McCarthy, Michael // Adweek Midwest Edition;06/21/99, Vol. 40 Issue 25, p22
Discusses the key initiatives suggested by Lee Clow, chairman of TBWA Worldwide to manage and lead the change in client-advertising agency relationship. Vendor position preferred by Clow; Advertising agency rhetoric about partnership; Theme of the global advertising campaign that is being...
- Starting over. McCarthy, Michael // Adweek New England Edition;03/15/99, Vol. 36 Issue 11, p12
Reports on Michael Greenless's taking over of advertising agency TBWA Worldwide as CEO, with the task of building a cohesive agency network from the loose federation of agencies called TBWA. Career highlights; Challenge of redefining the global network since TBWA Worldwide was created by a...
- Changes comes to `lighthouse'. M.M. // Adweek New England Edition;03/15/99, Vol. 36 Issue 11, p14
Looks at the action plan of TBWA Worldwide CEO Michael Greenless to transform the advertising agency into a `lighthouse brand' that attracts global clients. New York headquarters; Creation of a worldwide board; Reorganization of global account management; Alignment of information systems; Tying...
- Starting over. McCarthy, Michael // Adweek Eastern Edition;3/15/1999, Vol. 40 Issue 11, p12
Profiles Michael Greenlees, who has been appointed president and chief executive officer of the TBWA advertising agency. Previous experience with the firm; Career history; Work attitude.
- Change comes to 'lighthouse'. McCarthy, Michael // Adweek Eastern Edition;3/15/1999, Vol. 40 Issue 11, p14
Reports on the plans of Michael Greenlees for TBWA, who has been appointed president and chief executive officer of the advertising agency. Includes New York City's selection as the official headquarters of the firm; Reorganization of the global management account; Alignment of information systems.
- TBWA takes ...30m Martell from O&M. // Marketing Week (01419285);01/27/2000, Vol. 22 Issue 50, p12
Reports that Great Britain-based advertising agency TBWA Worldwide has snatched the Martell Cognac advertising account from Ogilvy & Mather. Other agencies that vied for the account.
- TBWA Brings Tequila to U.S. McMains, Andrew // Adweek Midwest Edition;7/8/2002, Vol. 43 Issue 28, p5
Reports on the partnership of TBWA Worldwide with its interactive division in North America. Purpose of the partnership; Expansion of the company's offerings; Approach for Tequila advertising.
- TBWA Victorious in Olympic Race. McMains, Andrew; Siebert, T.W. // Adweek Midwest Edition;07/26/99, Vol. 40 Issue 30, p50
Reports that the advertising agency TBWA Worldwide has won the account from the International Olympic Committee. Value of the account; Focus of the initial campaign; Theme used by the previous agency, Young & Rubicam in 1998.
