TITLE

HK stations combat sliding viewership

AUTHOR(S)
Furniss, Tracey
PUB. DATE
January 2009
SOURCE
Media: Asia's Media & Marketing Newspaper;1/15/2009, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Asia Television Ltd. (ATV) and Television Broadcasts Ltd. (TVB) work to keep viewers from turning to cable TV or the Web in China. ATV executive chairman Linus Cheung Wing-lam plans to turn around its daily Hong Kong $1 million losses that includes streamlining its five standard-definition channels and one high-definition channel into themed channels. Meanwhile, TVB's underdeveloped mainland business was cited as a major draw for buyers.
ACCESSION #
36157245

 

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