TITLE

AT&T Launches Broadband Ad Pitch

AUTHOR(S)
Hogan, Monica
PUB. DATE
September 2000
SOURCE
Multichannel News;09/25/2000, Vol. 21 Issue 39, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the launching of the advertising campaign of AT&T Corp. in New York. Reinforcement of the term 'broadband' with consumers; Change in the company logo; Commitment to improve the corporate image.
ACCESSION #
3613452

 

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