Olympics Dip in Key Demos

Donohue, Steve
September 2000
Multichannel News;09/25/2000, Vol. 21 Issue 39, p2
Reports the decline of the ratings of several television networks in key adult demographic categories in the United States. Decrease of ratings on the Olympic Games coverage in NBC; Increase of rates for CNBC and MSBC; Imposition of surcharges for cable operators.


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