All about the Benjamins

Waller, Dave
January 2009
Management Today;Jan2009, p54
Trade Publication
The article features American rap artists who also venture into business as the industry starts to melt. It says that rapper Sean John Combs, also known as (aka) P. Diddy, earned $35 million in 2008 as he also owns a sportswear label, Sean John. Also, Curtis James Jackson III, aka 50 Cent, earned $100 million after tax in the same year at a single stroke, when Coca-Cola paid $4.1 billion for VitaminWater-maker Glacéau, where Cent taken a stake. INSET: RAP'S BUSINESS BIBLE: THE 48 LAWS OF POWER.


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