TITLE

Not quite the real thing

PUB. DATE
June 1997
SOURCE
Marketing Event;Jun97, p86
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents a reconstruction of Weetabix's 11:30am Diet Coke break wherein two male employees were sponsored to remove items of clothing while drinking a can of Diet Coke.
ACCESSION #
361056

 

Related Articles

  • Weetabix hopes for Mini Crunch benefit via main brand ads.  // Campaign (UK);10/18/2002, Issue 41, p8 

    Reports on the launching of television advertising for the Mini Crunch brand of Weetabix in Great Britain.

  • Alpen puts £5m behind expansion of cereals range.  // Marketing (00253650);5/23/2002, p5 

    Reports on the expansion and marketing of the Alpen cereals range of cereal company Weetabix in Great Britain.

  • The truth is free with only eight tokens.  // Marketing Week;7/25/2002, Vol. 25 Issue 30, p18 

    Reports on the advertising campaigns of Weetabix which caused commotion in Beckhampton, Wiltshire, England. Reaction of the area's residents to the campaign; Apology issued by the company for causing an alarm.

  • Weetabix Minis lines rolling again.  // Grocer;6/15/2013, p4 

    The article reports on Weetabix Ltd.'s restart of production of the Weetabix Minis wheat breakfast cereal in Great Britain.

  • WEETA BIX IN DEBT FINANCING TALKS.  // Food Manufacture;Oct2011, Vol. 86 Issue 10, p11 

    The article reports on the involvement of Weetabix Ltd. in the possible 900 million pounds debt refinancing package.

  • Weetabix schedules £14m centralisation of creative accounts. White, Jeremy // Campaign (UK);9/14/2001, Issue 37, p1 

    Reports that Weetabix is reviewing its advertising account. Estimated value of the account.

  • Weetabix puts £13m advertising business up for review.  // Campaign;1/14/2011, Issue 2, p11 

    The article reports on the 13-million-pound advertising business review of Weetabix Ltd.

  • Weetos. Thomas, Joe // Marketing (00253650);5/26/2010, p19 

    The article reports on the drop of October 2009 sales of Weetos line, owned by the Weetabix Food Co., by 4.5% to 15.3 million pounds.

  • Weetabix bites into breakfast biscuit market.  // Food & Drink Technology;Feb2013, Vol. 12 Issue 5, p21 

    The article presents information on the launch of a range of 'on the go' breakfast biscuits from cereal products manufacturer Weetabix Ltd.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics