Let there be lighting

Cobb, Robin
June 1997
Marketing Event;Jun97, p55
Presents guidelines on the use of lighting to revolutionize the look and sound of exhibitions. Consideration of the positioning of lights and lighting effects on a stand; Use of the conventional 35mm transparency projectors in conjunction with a selection of off-the-shelf gobo designs and patterns for more spectacular effects; Avoidance of the overuse of light at exhibitions. INSETS: Make a bigger splash.;Notes and queries.;Points to watch..


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